B2B Lead Generation
Feeding quality leads into Sales is the ultimate challenge for any B2B business. But as new buying habits emerge, marketing teams are rarely equipped to generate leads in the most effective way.
Whether you’re a growth-hungry B2B company or an agency providing marketing services to B2B clients, building an effective lead generation strategy can be extremely demanding. You might find yourself asking these questions:
“Which channels are most effective at generating leads and how can we measure them?”
“How do we target both warm and cold prospects with a different message?”
“How can we qualify leads more quickly before passing them to Sales?”
“How can technology improve our lead generation efforts?”
“What materials or assets do we need to make this work?”
Reaching Qualified Prospects at Scale
Old-school methods of lead generation don’t work as well as they used to. Buying habits are changing. Your prospects are in control. The days of spray-and-pray email blasts and unsolicited telemarketing calls are thankfully almost over.
Understanding what your buyers need as they enter each phase of the buying journey means that it’s possible to create well-oiled lead gen machine capable of building relationships with your target audience at scale.
As a B2B marketing specialist for over fifteen years, and Chartered Marketer with extensive experience helping business-to-business companies and marketing agencies, I can help you overcome your lead generation challenges.
To find out more, book a free B2B marketing consultation over the phone, or call me direct on 0118 324 7770.
Why Look for Outsourced B2B Lead Generation Support?
Outsourcing can offer added value to your existing processes and strategies. An outsider’s insight can help you fix issues you never knew you had or simply optimise existing strategies.
You might need support building a LinkedIn lead generation campaign, or perhaps you have a demand generation skills gaps.
To find out more, book a free B2B marketing consultation over the phone or call me direct on 0118 324 7770.
More Reasons to Outsource
Alex has worked as a B2B marketing manager, director and strategist for more than fifteen years, predominantly focusing on driving sales and brand awareness for companies with a results-driven culture.
After successfully completing a two-year marketing communications diploma and two further years of graded CPD, Alex was awarded Chartered Marketer status. Chartered Marketers are committed to keeping their skills and learning up to date, showing the dedication required of a professional marketer. They are qualified Members of The Chartered Institute of Marketing and experienced consultants working at a senior strategic level.
Alex is an experienced board-level consultant and marketing director / CMO, having recently worked as interim CMO for a Manchester-based B2B software company and consultant for a leading B2B marketing agency in London.
Alex holds various certifications for Google products including Google Search, Google Display Ads, and Google Analytics. Google certifications are professional exam-based accreditations that demonstrate proficiency in advanced aspects of Google digital products.
Alex holds a CIM Diploma in Marketing Communications awarded by Cambridge Marketing College.
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