Chartered Marketer & B2B Specialist

I’m a B2B marketing specialist and Chartered Marketer with extensive experience helping business-to-business companies and marketing agencies. I support my clients with the creation, management and delivery of marketing campaigns, marketing technologies, marketing change projects, and customer acquisition strategies for growth.

Proud to have led dozens of complex B2B marketing initiatives and digital projects, I’ve previously worked for Fujitsu, VMware, Boots, Bupa, Fissara Software, NCR Corporation, Deloitte, Pearson, and several national and international B2B marketing agencies.

Fifteen Years B2B Experience

As well as holding a CIM diploma in marketing communications from Cambridge Marketing College, I am a qualified member of the Chartered Institute of Marketing and a mentor to studying members of the world’s leading marketing body. My areas of specialist knowledge and experience include:

💬 The latest B2B marketing strategies including account-based and 1-2-1 marketing
🖥️ Google ads, search, remarketing, and other paid ads
🧡 B2B brand growth and awareness
💡 MarTech and CRM implementation
📈 LinkedIn and paid social
📑 B2B content marketing strategy
✒️ Creative concepts and messaging
💻 Digital and web build projects

Implementing Marketing Technologies

Agile marketing technology (MarTech) is at the heart of every successful campaign so it’s important to make sure your marketing tech stack is fit for purpose. I support my clients with sourcing, implementing and optimising their marketing technology stack for peak performance. Covering everything from automation and chat bots to CRM systems and website integration, I can help with:

  • Salesforce / Pardot
  • HubSpot
  • LinkedIn Insights
  • Google (Ads, Analytics, Tag Manager, Data Studio)
  • Pipedrive
  • ActiveCampaign
  • SharpSpring
  • SnapEngage
  • Mailchimp
Currently Available

I’m currently available to work with new clients on strategic marketing projects, consulting, and MarTech implementation. Call me direct on 0118 324 7770 to find out more.

Alex is an excellent B2B marketer. Knowledgeable. Experienced. Creative. A good team player. I’d definitely recommend him.

Dave Wybourne
Chief Operating Officer, Fissara Software

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