Chartered Marketer & B2B Specialist

I’m a B2B marketing consultant and Chartered Marketer with more than fifteen years’ experience working with business-to-business companies and marketing agencies. I support my clients with the creation, management and delivery of marketing campaigns, marketing technologies, marketing change projects, and customer acquisition strategies.

Proud to have led dozens of complex B2B marketing initiatives and digital projects, I’ve worked for Citrix, Fujitsu, VMware, Boots, Bupa, NCR Corporation, Deloitte, Pearson, and a huge mix of national and international B2B tech firms and marketing agencies.

Fifteen+ Years’ B2B Experience

I hold a CIM diploma in marketing communications from Cambridge Marketing College and volunteer as a mentor to studying members of the world’s leading marketing body, the Chartered Institute of Marketing. My areas of specialist knowledge and experience include:

💬 Account-based / 1-2-1 marketing
🖥️ MarTech optimisation and implementation
📈 LinkedIn ads and general LinkedIn marketing strategies
🧲 Google Ads, search marketing, paid media
📑 B2B content strategy
✒️ Creative and campaign messaging
🧡 B2B brand growth and demand gen
💻 Website design project management

Implementing Marketing Technologies

Agile marketing technology (MarTech) is at the heart of every successful campaign so it’s important to make sure your marketing tech stack is fit for purpose. I support my clients with sourcing, implementing and optimising their marketing technology stack for peak performance. Covering everything from automation and chat bots to CRM systems and website integration, I can help with:

• Salesforce / Pardot
• HubSpot
• LinkedIn Insights
• Google (Ads, Analytics, Tag Manager, Data Studio)
• Pipedrive
• ActiveCampaign
• SharpSpring
• SnapEngage
• Mailchimp