What’s Included?
My done-for-you marketing packages provide B2B businesses with a complete strategy for growth. To start, I’ll dive deep into a comprehensive market, competitor and messaging analysis to understand your strengths and how to capitalise on them. Then, I’ll build a target list of prospects and craft a campaign strategy around your ideal customer profiles.
Once the strategy is complete, I’ll launch a multi-channel campaign using the most effective digital channels with the aim of driving demand, generating leads, and supporting your outbound sales team.
Every campaign meticulously planned and professionally executed to provide the best results for you. You will also benefit from free creative elements (package dependent), weekly reporting, and a direct line via Slack or your preferred communications tool.
Indicative Timeline
& Process
Month 1
[Market Analysis]
A deep dive into your market to understand the competitor landscape, macroenvironment, messaging, strengths, weaknesses, and how we can capitalise on this information.
Month 2
[Targeting & Messaging]
Creation of your ideal list of target prospects, plus a messaging strategy framework designed around the specific needs and wants of buyers from different segments of your target audience.
Month 3
[Campaign Strategy]
Your comprehensive strategy blueprint outlining campaign channels, budgets, timings and more. Basically everything we need to launch a successful campaign.
Month 4
[Campaign Setup & Launch]
With the strategy blueprint signed off, I’ll build and launch your first campaign. Working with you and your sales team, we’ll begin to set demand generation in motion.
Month 5
[Campaign Optimisation]
One month after campaign launch I’ll optimise critical campaign elements such as the creative, message, and budget. This may include improvements to ads, email nurtures or outreach strategies.
Month 6+
[Walkthrough & Handover]
I’ll guide you and your teams through the campaign’s processes, workflows and nurtures to ensure that you know every detail. You might opt for ongoing support as this transition takes place.
Campaign Example
Over the last twenty years, I’ve produced dozens of successful marketing strategies for my B2B clients. As a new client you get a completely customised Strategy Blueprint, stored in the cloud for you to access at any time.
Your Strategy Blueprint is a comprehensive campaign plan encompassing market research, competitor insights and strategies, messaging, campaign execution, budgets and more.
The example below shows these elements in action, from the initial market research phase through to the campaign plan, targeting, launch and reporting.
Proud and privileged
to have worked with
FAQ
Alex has worked as a B2B marketing director and consultant for more than eighteen years, predominantly focused on helping B2B technology brands create remarkable campaigns focused on performance outcomes.
As a Chartered Marketer, Alex remains committed to staying ahead of the curve when it comes to marketing trends and best practices through regular training and graded skills assessments. Chartered Marketers are qualified Members of The Chartered Institute of Marketing and experienced marketing consultants or managers working at a senior strategic level.
Alex is an experienced board-level consultant and ex-marketing director for an ambitious B2B technology brand. As a result, he has an abundance of experience overseeing marketing projects and lead-gen activity at organisation-wide level.
Throughout his nearly two-decade-long career as a B2B marketer Alex has achieved certifications in Google Search, Google Display Ads, and Google Analytics. Google certifications are professional exam-based accreditations offered by Google to individuals who demonstrate proficiency in advanced aspects of certain digital technologies.
Since 2012 Alex has held a CIM Diploma in Marketing Communications, awarded by Cambridge Marketing College.
Hiring a B2B Marketing Consultant
Whether you are looking for a full-time B2B marketing consultant or you need help with a one-off project, I can support your business in building an effective marketing plan for growth. I can also connect you with a team of highly skilled B2B specialists to support with design, creative, copywriting and other services.
You might need B2B marketing expertise to help build a new marketing strategy, or a B2B project director to manage your latest rebrand. My experience as a B2B marketing consultant coupled with an outside-in perspective can help you reach your next growth milestone more quickly. And your investment doesn’t need to be sizeable – just a few hours each week can make a big impact.
If you’d like to know more about how I can help you scale your B2B business, get in touch today. Simply complete this form and I’ll contact you to arrange a phone or video call on your preferred channel.
Response Time: 24 hours (excluding public holidays).